Why Packaging Is A Vital Factor To Your Brand’s Success

Packaging is a vital aspect of brand and product marketing, and when done right, it is the perfect combination of function and form. It serves as a visual representation of the company’s identity and values.

Since it plays a significant role in everything from ergonomics and protection to brand differentiation and marketing, brands should not underestimate the importance of packaging. Through a well-thought-out design, packaging can convince and win customers over, influencing their purchasing decisions and brand perception.

In this article, we will share four reasons why packaging is such a vital aspect of your brand’s success.

1. Packaging communicates values and key information

Ideally, your brand packaging should contain as much information as possible without sacrificing visual appeal. Over the years, studies have revealed that packaging material and colour can influence consumers’ food perceptions. In a nutshell, bright-coloured food packagings are typically associated with deliciousness.

A brand packaging that also utilises connected packaging designs like QR codes that, when scanned, provide the consumer with the key information is one way of branding their business as one that supports the shift in consumerism. When combined with a bright, modern design, this aesthetic packaging can shift consumers’ perception towards their brand to one that is both fun and delicious.

Packaging design is also able to convey the brand’s value, which is vital in attracting and retaining customers. According to online research, having similar values was the top reason to support brands. For example, if your brand value is all about sustainability, you can take the next step by utilising biodegradable and paper food packaging which promotes a message of sustainability, thus appealing to customers who are more environmentally conscious.

2. Packaging provides functionality

Packaging has to be functional. After all, having well-designed packaging is not able to make up for it, failing to protect your food during transit.

Consider the extent to which your food packaging needs to be easy to unbox, tamper-proof, liquid-proof, or sturdy. If you serve multiple types of small items in your main dish, consider using custom packaging inserts, void fillers, or even a dedicated bento box if it helps.

3. Packaging attracts consumers

Catching your consumer’s eye is the initial step in influencing them to buy from your brand or business, especially in a competitive market like the F&B industry. Creative or unconventional packaging designs are able to help grab people’s attention, differentiating your brand from your competitors. You need to find an angle that incorporates your brand in a way that stands out from what others are doing.

Another benefit of having a unique packaging design is that it is an evergreen promotional and marketing tool for your brand. In a modern world where social media is the way to go viral, stories, unboxing videos, and product hauls are some of the ways brands are marketed. Hence, a packaging design done right becomes more compelling to share, garnering your brand more sales, a wider pool of customers, and free publicity.

4. Packaging strengthens brand identity

Packaging design should be a key element of your brand’s marketing strategy. It takes an average of five to seven impressions for consumers to develop brand awareness. As such, incorporating brand identity, such as brand-specific fonts and colours, as well as logos, into your packaging design is vital to boost the recognition of your brand and the food you sell.

Colours, in particular, are capable of creating a lasting impression. Studies have shown that colours can boost brand recognition by at least 80%. After all, a well-recognised brand means increased profits, and one can say consistent branding leads to increased revenue.

Conclusion

These four reasons are why packaging is such a vital factor in your brand’s success. If you are looking to take your packaging to the next level, then do so with SKP.

SKP is the largest supplier of disposable food packaging in Singapore, offering your conventional plastic food packaging and cutlery. However, we also offer some of the best sustainable food packaging options, from paper containers to our line of biodegradable plastic products, EcoVue.

Having been in this industry since 1979, we have helped many F&B brands. As such, we understand the need for quality packaging designs. With custom printing services that offer low MOQ and high impact, we are able to help print your packaging designs as you wish! We also offer advertising services that ensure extended reach, cost-efficiency, and high engagement and are environmentally friendly.

ADMIN9 April 2024